Santiago Montoya-Blandón
Santiago Montoya-Blandón
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Generalized Bass model
Forecasting from Others’ Experience: Bayesian Estimation of the Generalized Bass Model
We propose a Bayesian estimation procedure for the generalized Bass model that is used in product diffusion models. Our method forecasts product sales early based on previous similar markets; that is, we obtain pre-launch forecasts by analogy. We …
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